Esther Oluwayomi Olatubosun is a Human-Centred Systems Designer with professional experience spanning product design, user research, operational systems, and cross-functional leadership. Her background in Classics trained her to think analytically,contextually, and ethically, skills that now shape how she design for complex, real-world systems. Over the past several years, she has worked across multiple industries designing digital platforms, workflows, and service experiences that are usable, accessible, and culturally grounded. Currently, she works as an Integrated Experience Manager at Firmgate Group,where she lead experience strategy across multiple business units; from digital platforms and automation to research-driven product design. Alongside her professional role, she founded YestaLab, a design and systems studio where she design, build, and teach practical digital solutions for businesses and communities.

Esther's Photo

Looking Ahead

My long-term goal is to contribute to the design of preventive health infrastructure through advanced academic research, interdisciplinary collaboration, and responsible innovation. I am particularly interested in:

  • Design for healthcare and digital health systems
  • Preventive and early-screening technologies
  • Accessibility and inclusive design for low-resource contexts
  • Systems thinking across technology, policy, and care delivery

Why health & community systems?

My growing focus on healthcare design is deeply informed by lived experience of systemic gaps in access, affordability, and early detection. In many low-resource contexts, people do not lack concern for their health, they lack tools that are accessible, affordable, and designed for their realities. This has shaped my long-term research interest in preventive,community-based health systems and early screening technologies.I am currently developing a research and innovation pathway focused on community-first, multi-vital screening tools, exploring how wearable, mobile, and digital systems can enable earlier detection of silent health conditions and support dignified access to care.

Skills & Tools

Design & Systems: Human-Centred Design (HCD) & User-Centred Design (UCD), Interface & Interaction Design, Information Architecture, Accessibility & Inclusive Design (WCAG-compliantdesign), Design Systems & Style Guides, Service Design & Systems Thinking for Complex Contexts, Design for Low-Resource and Low-Literacy Contexts.

Research & Analysis: User Research, Usability Testing & Iterative Evaluation, Research Synthesis & Insight Framing, Stakeholder & Opportunity Mapping, Competitive & Comparative Analysis, Contextual Inquiry.

Prototyping & Development: Wireframing & Prototyping (Low & High-Fidelity), Front-End Fundamentals (HTML, CSS,JavaScript), Low-Code / No-Code Development for Rapid Deployment, Responsive Web Design, Design-to-Development Handoff.

Tools: Figma, Webflow, Adobe XD, VS Code, Miro, AI-Assisted Design & Research Tools.

Professional & Collaboration Skills: Cross-functional Collaboration (Design, Product, Engineering, Stakeholders), Project & Design Process Coordination, Empathy, Strategic Problem-Solving & Solution Framing, Stakeholder Communication & Design Advocacy, Ethical Design Practice & Responsible Innovation, Adaptability

Data Analysis / Communication

I believe good design is not only about usability, it is about responsibility, equity, and the systems we choose to build for people.

Things that bring me joy

My family (This consists of people who are related to me by blood, those I've chosen to be close to, and the mentors who've guided me along the way.)

Sightseeing / Nature

Reading / Watching interviews

Good Music

Bible Study

Interesting Movies

Experience

Motion Tactic

Web Designer
Nov. 2020 – Present

Design digital experiences to help high growth Saas companies achieve their goals through creative strategy and technology

Create, re-think, and re-work client visual identities to position them as creative leaders in their field of expertise

Solve UX problems through thoughtful, empathetic problem solving

Design intuitive and purposeful UX/UI experiences to support client goals and objectives

Fervor Creative

Graphic Designer
Oct. 2018 – Nov. 2020

Design logos, brand guidelines, presentations and websites

Spearhead design and execution of front-end website designs that include initial site plans, wireframes, and prototypes

Collaborate with developers to create seamless UX/UI experiences and launch functional websites for both small and large companies

Support clients in on-going design and development of branded print and digital collateral as well as website maintenance beyond launch

Design and produce unique social media content

Work with Directors to clarify project objectives and become subject-matter experts for our clients in a variety of industries (ex: commercial real estate, healthcare and education)

Research current design trends to push the boundaries of branding while also maintaining consistency across multiple customer touch points

Creative Lisence
International

Graphic Designer
Sept. 2014 – April 2018

Worked closely with Creative Director to understand client needs and design appropriate environmental graphics for both decorative and wayfinding purposes in three different home design showrooms

Utilized knowledge of ratios and conversion methods to create specification decks with elevation layouts used to construct and install environmental graphics for five different large scale projects

Maintained and organized project files to enhance team’s productivity and work flow throughout the design and production process

Joybyte

Graphic Design Intern
June 2017 – Sept. 2017

Designed digital marketing campaigns for more than 10 direct-to-consumer small businesses that boosted customer engagement and brand affinity

Designed 10+ logos and corresponding brand guidelines

Collaborated with colleagues to create highly efficient work systems and continuously improve our knowledge and skills in the latest design software

The Enterprise Marketing Hub

Arizona State University
Graphic Designer
Sept. 2014 – Jan. 2017

Collaborated with Creative Director on high profile marketing campaigns that gained national exposure and increased enrollment in several national ranking programs

On-boarded two new student designers to facilitate their understanding of best practices, brand standards, and support their acclimation into the Hub work culture